Universal Studios Florida Announces First Queueless Attraction

Regardless of what you personally think of Jimmy Fallon and his new attraction opening at Universal Orlando, there are some pretty cool aspects worth getting excited about. On Thursday, Jan. 12, Fallon announced the grand opening date of April 6, 2017 on “The Tonight Show,” which will coincide with tapings of the show at the Universal Orlando Resort that same week.

Now what Fallon didn’t mention in his announcement is that this will be Universal Orlando’s first attraction where guests won’t have to wait in a queue when it opens. If this sounds familiar, you may recall that I wrote an article about how Universal will be slowly moving towards attractions that use mobile technology that reserve your time to wait in line.

While I can’t give away specific details (because Universal Orlando reads this website and they will kill me), if all goes well, all new attractions from this point forward will feature this new virtual queueing feature. I also want to make this clear, this new feature is NOT like Disney’s FastPass where it is either optional. You either use the new no-queue option or you don’t experience Race Through New York Starring Jimmy Fallon at all. Make no mistake about it, this new virtual queueing system for all park guests will be a game changer for the industry and we will be covering it more in the future at Theme Park University.

Even if you can’t stand Jimmy Fallon (and by God there sure are a lot of you out there), you’ve got to appreciate the work Universal has done to recreate a faux 30 Rock in Universal Studios Florida.

This may be Universal’s best use of synergy to date, complete with an NBC store just like the one at Rockefeller Plaza. You should not only be able to buy “Tonight Show” merchandise in this store, but it should also be stocked with other t-shirts and trinkets from NBC shows like “The Voice,” “Saturday Night Live,” and even “The Today Show.”

Even the type of marble being used near the restrooms and around the building matches the exact same styling and architecture of the real 30 Rock in New York City. True theme park fans have got to take a moment and recognize the attention to detail that went into just the exterior of attraction. It’s pretty incredible. Your thoughts?

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