The Today Show Cafe Probably Headed for Universal Studios Florida

Finally taking some steps to apply more synergy to their parks, it looks like Universal Studios Florida is adding some tie-ins to their parent company NBC in 2019. If rumors are true, they will be opening a Today Show Cafe near the front entrance of the park.

On January 7, 2019, the Beverly Hills Boulangerie cafe closed its doors permanently to Universal Studios Florida guests. A small cafe that goes mostly underutilized after breakfast hours have passed, the quaint sidewalk cafe has remained largely unchanged since the park opened.

So what’s replacing it? Recently Orlando Parkstop posted that the Boulangerie would be replaced with a “Today Show Cafe,” which actually makes total sense. You’ve got a location that is mostly known for pastries, coffee and sandwiches (breakfast and lunch) and tie it into a show that people associate with that time of day.

Of course, no rumor is official until Universal Orlando confirms it. This lines up with some things that we think have been in the works for quite some time now. We have made it clear that Universal needs to step up their synergy game within the theme parks and this definitely is a step in the right direction. As a matter of fact, I’m willing to bet this isn’t the only (or last) NBC retrofit we will see at Universal Orlando in the near future.

If you think SNL fans wouldn’t go crazy over a “Schweddy Balls Meatball Sub,” you’re crazy. Given the chance, you know every fan (including myself) would love to post a picture to their Instagram eating a signature sandwich with the caption “no one can resist my Schweddy Balls.” Do I think we could see yet another iconic NBC brand headed to Universal Orlando in the near future? Why yes, yes I do.

For now, what do you think about retrofitting the Beverly Hills Boulangerie into a Today Show Cafe? What other NBC properties do you think we could see head into the parks? Let’s hear those ideas.

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