You gotta love a good comeback story. As we reported recently, SeaWorld Parks has seen its first attendance increase in several years. Today, we bring you even more good news as the stock for SeaWorld has recently climbed above the $20 mark. This is the highest the stock has been in several years and it continues to bode well for the company.
More importantly, SeaWorld and Busch Gardens in all markets have taken an aggressive approach to pricing for the summer season. From free admission to Aquatica and Adventure Island with the purchase of an annual pass or a Fun Card to $40 tickets to Busch Gardens Williamsburg and similar deals to SeaWorld Orlando, you can get into a SeaWorld park for very very cheap these days.
Why? The idea is to get people into SeaWorld parks. At the end of the day, it will increase guest per cap spending and (hopefully) encourage them to revisit the parks more often. This is an opportunity for the parks for audiences to reconnect with the brand and drive sales again.
If what I’m hearing so far is true, these pricing strategies are working as some of the water parks are reaching capacity and the theme parks are seeing attendance they haven’t seen in years. We should know more concrete information once the next quarterly report is released, but so far, all signs seem to be pointing in the right direction for SeaWorld Parks and Entertainment!
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