LEGO Company Set To Own Legoland Parks/Merlin Entertainments

In a deal that has shocked the theme park industry, the Danish-based LEGO company has struck a deal with Merlin Entertainments to the tune of $6 billion. The deal is pretty fascinating in a lot of ways, but let’s back up a bit.

Merlin Entertainments is the largest operators of theme parks and attractions in the world. They own not only the LEGOLAND Parks but also Madame Tussauds wax museums, Alton Towers, Shrek’s Adventure and many more.

Merlin said Friday that it had agreed to be purchased by a consortium made up of Kirkbi, the investment house of Lego’s founding family, US private equity giant Blackstone (BX) and Canadian pension fund CPPIB.

Copyright LEGOLAND Florida

Even more interesting, this takes Merlin Entertainments off the public market and makes it a private company once again. What does this mean for the future of Merlin attractions? Right now, it’s hard to say. However, it was released in a statement that they weren’t looking to sell off anything as part of this deal. We will be following this story closely as it develops!

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