As we close out the year, one can’t help but take a step back and look at how far theme parks have come in recent years. Going back to the troubled economy of 2009, theme parks were offering free admission on your birthday, nearly all future growth came to a stop and some parks folded entirely. Fast forward to 2015 and we are currently in the middle of the biggest theme park boom ever.
All of this booming business has put Dynamic Attractions in a unique position. For those of you who aren’t theme park savvy, Dynamic creates the best rides in the industry. For legal reasons and various non-disclosure agreements, they can’t advertise what rides they have been involved with. However, those wizard themed attractions with completely new ride systems that recently had everyone talking at Universal Orlando? Dynamic Attractions. That flying ride at Epcot? Also Dynamic.
The biggest players in the industry have turned to Dynamic and hired them to create these incredible ride systems and they now are known as the industry’s leader. As these things go, other newer parks are now also turning to them to create brand new experiences. The difference with these newer players is they have money for these E-ticket attractions, but not a full design team to lead the charge from turning a ride into an attraction.
This is why Dynamic has created Unlimited Attractions, a new service the manufacturer is offering to the industry that covers all services needed to open an attraction. I recently spoke with Dynamic Attraction’s President Guy Nelson about this new venture the company is taking. “A ride system is often roughly 50% of the cost for an entire attraction,” explained Nelson. “You still need to buy lights, sound, the media and so on to make it go from a ride to an entire attraction.”
“We’re looking to bring it all together like Disney and Universal do for their own parks,” he continued. “Hardly any of the other major players in the market have that ability.” All of this will culminate at a 32,000-square-foot facility in Orlando in Spring 2016. Here, clients can visit the “experience studio,” where they will be able to test out fully functioning rides before they sign on the dotted line.
In addition, the new Orlando location will have an “imagination think tank,” where an attraction can be designed from ride system to media, lighting, sound and more all under one roof. Considering Orlando is the theme park capital of the world, it only makes sense that this be built right in the middle of the action. I look forward to visiting Dynamic Attractions when they open in Orlando in Spring 2016!
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Images Copyright: Theme Park University, Dynamic Attractions