Cirque du Soleil is shopping around a new concept and it may be coming to a water park near you! Recently announced in conjunction with WhiteWater (a leading waterslide company), the new venture could revolutionize the water park industry.
As we have discussed a few times here at Theme Park University, water parks actually have the highest operating income of any kind of attraction in the industry. More than theme parks, family entertainment centers or individual attractions, water parks give the most bang for your buck in terms of return on investment (ROI). However, this concept actually could increase the revenue stream at water parks and totally change how the industry operates them.
With rare exceptions, most water parks close when the sun goes down. However, what if you could visit a regular water park by day and it transforms into a Cirque du Soleil water park at night?
In short, Cirque du Soleil and WhiteWater are looking to take new and existing water parks and build/modify them to serve this dual purpose. They will still function by day as a regular water park by day with lazy rivers, slides and wave pools. However, at night…
…they transform into performance spaces with live actors, aerialists, high divers, acrobats in small Cirque du Soleil performances scattered throughout the park. Currently, the plan is to have each performance last about 15 minutes and have several to choose from throughout the park as an evening of unique entertainment.
Typically speaking, water parks are not considered a main destination for visitors when traveling. Now, instead of a water park being a way to kill some time, it becomes a destination. This concept could take water parks to an entirely new level. Indeed, the concept art looks stunning. We would absolutely visit a Cirque du Soleil water park in the future. Your thoughts?
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