Did you hear all the news from a company that just came out of nowhere this week called DreamVision? If you missed it, this team of theme park industry professionals are looking to build not one, but two destination resorts. One will be located in Fort Worth, Texas and feature a theme park, performance venues and hotels on 5,000 acres of land all to the tune of $3.5 billion. At the center of the park is DreamVision Mountain, where guests will be able to ski year round.
As if that wasn’t enough, DreamVision held a second press conference in Muscle Shoals, Alabama, where an entirely different resort is also being designed and built with its own unique theme parks, hotels and fine arts venues. DreamVision Soundscapes will be a music-based theme park and the executives think this will be the epicenter of music in the world. The price tag for this mega resort comes in at around $3.2 billion.
The plans are indeed massive for both parks in both states and come with an enormous price tag… we will round up and say $7 billion for both. According to the folks at DreamVision when asked where the money is coming from, they claim it’s all private funds provided by a group known as Provident Global Capital.
Chief Creative Officer for DreamVision, Ron Logan, does add credibility to their team. Logan was the former Executive Vice President of Disney Entertainment for all live entertainment worldwide. In addition, Logan was the founder and first President of Disney Theatrical and was a driving force in bringing “Beauty and the Beast” to Broadway.
As theme park fans, you must be thrilled with two enormous theme parks opening up of this magnitude in the United States within the next five years, right? Pump the breaks, fan boys. After doing some digging I wouldn’t hold my breath on these plans ever seeing the light of day and here are the Top 6 reasons why.
#6. They haven’t bought the land for either park.
That’s right. DreamVision may have picked Fort Worth, Texas and Muscle Shoals, Alabama, but they have yet to actually purchase the land needed to even build these parks. When asked, the executives merely said they had spots picked out, but wouldn’t divulge any more details, which leads me to…
#5. Local Governments have never heard of them.
When local media in Alabama and Texas starting poking around local government agencies near the proposed sites, literally no one had even heard of DreamVision. That means they had not been approached by anyone on the team before these media events happened. To put this into perspective, imagine someone announcing the opening of a mega mall five-stories-tall with attractions, movie theaters and more right down the street from where you live not even talking to you about it before it happens.
In the end, not only will those conversations need to happen, but they will need city approval in order to even build there. While the parks themselves are being built with private money (more on that later), if these were to get built the city needs more infrastructure in order to support a venture that could create up to 20,000 jobs. This would require more housing, more schools, more roads, more water and more power grids, for example.
And who’s to say these cities even want a mega resort in their backyard? The Wizard of Oz theme park in Kansas as well as Disney’s America in Virginia were both squashed by local governments who ultimately didn’t want a major theme park being built in their backyard.
#4. Plans without substance.
In addition to theme parks, DreamVision wants to create their own Broadway plays to be performed within the parks. The only things I have found they have created thus far are small amounts of computer animation seen in short form on their website. Yes, they can claim that the members of their team have done some amazing things, but none have been for DreamVision yet.
In the press conference they held in Muscle Shoals, they announced that the Alabama Music Hall of Fame would be moving to the new park. However, when the press asked a board member for the Hall of Fame for a comment, he said that he had not heard of any plans to move it and he had not been contacted. Starting to sound fishy yet?
#3. A shady past.
According to public records in Florida, DreamVision was sued by several companies because they defaulted in payments for past work. Apparently Rick Silanskas, the CEO of DreamVision, promised to open a smaller theme park in Lake County, Florida that amounted to a heaping pile of nothing. If you think that this CEO just had a deal go bad, many reports are saying that he has several inactive or defunct corporations: DreamVision Animation, Jesus Is Lord Television Ministries, Crystal City Music Palace and Little Darlin’s.
In addition, there have been several lawsuits against DreamVision, to which money is currently owed and has yet to be paid. However, none of this compares to the #1 reason why this thing will never see the light of day…
Prior to reading this article, have you ever heard of Muscle Shoals, Alabama? Me neither. According to the 2010 census, their population was 13,146. Now, if you believe the press release this park could generate in upwards of 20,000 jobs for the area. That’s a job for every man, woman and child currently residing in the city, plus surrounding counties and then some. You also need people to run schools, police departments, gas stations, etc… but who’s counting?
#1. Awful Concept Art.
For a moment, forget the reasons I listed above and pretend that DreamVision is a reputable company with loads of experience, no bad loans, land that has been purchased and governments that are on board. Let’s just pretend that all of those things have happened.
Scattered throughout this article are pieces of concept art for both DreamVision parks in Alabama and Texas. Not only are they using no branded IP’s (intellectual properties), but their design is both impractical and uninspired. Using generic locations like “New York” and “Hollywood” have been done over and over again in the theme park world. Some to great success and others leave something to be desired.
There isn’t one drop of this plan that I have seen thus far that would make me want to travel to either Texas or Alabama to see either one of these multi-billion dollar flops. All of the artwork feels like it was done as a school art project created by middle school-to-high school-age children. In addition, the concepts for a ride where the elevator breaks in the Empire State Building doesn’t sound or look exciting in the slightest.
If families book a vacation based on seeing a roller coaster that mimics the highs and lows of the New York Stock Exchange, I will eat my shoes. That’s right, every last piece of it from the tongue to the rubbery heel. The plans are embarrassing.
Go home DreamVision. Don’t make any more of a fool of yourselves than you already have. Save yourselves from more humiliation and ridicule. It’ll only get worse from here.
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