Tag Archives: motivations behind MyMagic Plus

Why Disney Fans Don’t Get Disney’s MyMagic Plus

A recent article by Tim Grassey on Micechat.com went to great lengths calling Disney’s new My Magic Plus initiative a failure. In his column that, “The Disney suits aren’t going to like,” he cites multiple reasons why the executives who spent over $1 billion dollars on this initiative are out of touch with reality and

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