Tag Archives: Legoland Parks

LEGO Company Set To Own Legoland Parks/Merlin Entertainments

In a deal that has shocked the theme park industry, the Danish-based LEGO company has struck a deal with Merlin Entertainments to the tune of $6 billion. The deal is pretty fascinating in a lot of ways, but let’s back up a bit. Merlin Entertainments is the largest operators of theme parks and attractions in

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Legoland Unveils New Dark Ride with Hand Motion Detection – Ninjago The Ride

If you’ve ever ridden an interactive dark ride, you’ll know that you’re limited by what the “gun” is designed to do. Basically you pull the trigger or the pull string and repeat that dozens of times. What if you weren’t restricted by a gun? What if the ride vehicle could pick up on your hand

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Legoland To Add Lego Movie 4D Attraction

One of my favorite films of 2014 is finally getting it’s own Lego Movie 4D attraction at Legoland Parks and Legoland Discovery Centers around the world. Merlin Entertainments announced today it is partnering with Warner Bros. Consumer Products and The LEGO Group to bring a new 4D animated film based on the popular characters of The

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