With the pandemic winding down, life is slowly returning to normal. Theme parks are returning with limited offerings and Broadway is coming back starting in September. One thing we haven’t heard about: what’s going on with immersive theater?
Some shows like “Then She Fell” unfortunately are closed for good. Others like “Sleep No More” will most likely come back once pretty much all restrictions are lifted, which most likely won’t be until next year. Meanwhile, Secret Cinema is in a unique position. Unlike immersive theater companies like Punchdrunk and Third Rail Productions, Secret Cinema specializes highly themed experiences designed to last a few months.
Last year you may remember Secret Cinema’s project in Los Angeles that opened in the middle of the pandemic. The “Stranger Things Drive-Into Experience” brought fans of the Netflix show into the world of the upside down in their car. A clever way to keep folks safe during the pandemic, the experience sold-out and even extended it’s run during 2020.
You may also remember Secret Cinema has also done some incredible immersive events with cult classic films like Back to the Future and Moulin Rouge. Americans may not be as familiar with the company as most of these events have taken place in the United Kingdom so far. The plan was to expand into the United States in 2020, but… well… ya know.
As Secret Cinema has grown, investors have started to circle. I’ve heard through the grapevine that a few larger entertainment companies have wanted to buy them out. So far, they have resisted. However, here we are in 2021. The founders have admitted these are passion projects and they have yet to run Secret Cinema like a business. That is until now. You can only run on fumes for so long and for the sustainability for the brand, they are looking for investors. Not just any investors. They’re actually looking for folks like you and me.
We’ve said it several times, but those companies looking to come out of the pandemic with new experiences will do extremely well. Audiences are craving shared in-person experiences and Secret Cinema delivers. They’re looking to do several new shows involving Netflix, Disney and more within the next year or two.
The major difference between this form of crowdfunding and others we have seen? You’ll actually own a small piece of the company. In other words, when Secret Cinema turns a profit, so do you. Personally, I think letting fans own a piece of a company that they love, yet shares are not traded on the stock exchange is a great idea. This allows a fan-favorite like Secret Cinema to invest in new projects and not be beholden to investors that may not share the same vision as well as not having to answer to the ebbs and flows of Wall Street.
One catch? You do have to be a resident of the United Kingdom. Keep in mind, Secret Cinema is a British company and therefore, those are the rules. However, I want to know: would you invest in an immersive theater company if you could own a stake in their financial success? Would you own a part of a theme park or an entertainment group? Let me know in the comments below.
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