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New Immersive Steven Spielberg Film Lies Hidden Within Philadelphia

Photo Credit: Corey Clarke

Located inside this unique looking sphere lies a one-of-a-kind attraction that is under the radar to many. While you may know Stephen Spielberg for doing monster attractions for Universal Parks around the world, this hidden gem just opened in Philadelphia’s Comcast Center.

The Universal Sphere is located at the Comcast Technology Center in Philadelphia and features a completely unique experience for visitors. The dome offers visitors a unique 360-degree film experience and was designed by Immersive Company.

For those unfamiliar, Immersive creates state of the art experiences for concerts, performance venues, special events, as well as permanent installations. Their portfolio is impressive, listing installations from Lindsay Sterling concerts to the London Olympics.

In the case of the Universal Sphere, this was a unique form of spatial storytelling that took on some experts from attraction design as well as virtual reality.

Steven Spielberg was brought on for this project to direct a seven-minute film called “The Power of I” specifically for the Universal Sphere. Regarding the project, Spielberg said, “This effort to do something special inside the space, it’s sort of a daunting challenge.” He pointed out, “…the people that built the dome and envisioned it and came to us with the idea to provide content for the dome, they should all be applauded. They’ve done an amazing, Herculean job.” 

Storyboard Image for Spielberg Film “The Power of I”

This project looks pretty incredible and I’m definitely going to check it out next time I am in Philadelphia. Thanks to Immersive for partnering with TPU for this article. For more information on the Universal Sphere, visit their website.

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