Theme Park University reader Phillip writes in, “Hey dude, love your work as always. I haven’t seen anyone talking about The Simpsons 4D but was wondering if you could. Pretty interesting timing for a Fox IP to be opening up an LB attraction. Tonight is the first I’ve heard of this and would love to hear the full story. Thanks for the awesome content.”
Thanks for the question! Indeed, The Simpsons 4D is an all-new stand-alone attraction coming to Boardwalk at the Beach in Myrtle Beach, South Carolina. It even features a Kwik-E Mart very similar to the ones in Universal Parks in the United States. Or for those of you who remember, various 7-11 stores that transformed into the Kwik-E Mart back in 2007 when The Simpsons Movie debuted in theaters.
Similarly, the new Simpsons 4D debuting at Myrtle Beach will have it’s own Kwik-E Mart. Because if there’s anything The Simpsons Ride at Universal Parks has taught us, “foolish earthlings, don’t you know that all rides must end in a gift shop?” This new Kwik-E Mart will be selling Buzz Cola, heat-lamp hot dogs, and Lard Lad doughnuts.
Also, make no mistake about it, Simpsons 4D is not a replica of Universal Parks ride film. This is an all-new attraction in collaboration between SimEx-Iwekrs and Gracie Films. Meaning this is never before seen experience. While details aren’t confirmed yet, I’m betting this new attraction will feature tricked-out theater seats very similar to what you can find in Shrek 4-D with various effects hidden inside and slight variations of movement.
Now let’s talk about the timing of this new attraction. You can put your conspiracy theory pitchforks away as this has nothing to do with the upcoming Disney/Fox merger. Nor does it have any impact on the current deal that Universal Parks have with being able to use Homer and the gang. Actually, this deal dates back to 2013 when SimEx-Iwerks announced that they struck a deal with The Simpsons creators at the annual Internationa Association of Amusement Parks and Attractions (IAAPA) Expo.
Yep, five years ago, SimEx-Iwerks (who are famous for having a huge catalog of 4D movies that theme parks and attractions use around the globe) starting shopping Simpsons 4D to prospective buyers. Keep in mind, that announcement was five years after Simpsons: The Ride debuted at Universal Parks in 2008. Boardwalk at the Beach in Myrtle Beach just happened to be the first company to buy (and open) this particular product from SixEx-Iwerks.
While an opening date for Simpsons 4D hasn’t been officially announced, the Kwik-E Mart will be open Friday, Aug. 17, 2018. It is expected that an opening date for the full attraction will be revealed soon and you can look for those updates here!
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