The last week of March 2015 has been a roller coaster for Sea World Parks. First, they announced their new park CEO, Joel Manby who was the former head of Herschend Entertainment.
On March 26th, The Daily Show had John Hargrove on the program where he was interviewed by Jon Stewart about his new book “Beneath The Surface” which chronicles his time as a Sea World Trainer. Stewart said that even though he has had controversial guests on in the past, nothing prepared him for how much his Twitter feed blew up as a result of just announcing Hargrove as a guest on the show.
Even John Stewart mentioned in the interview. that many Twitter followers were urging him not to believe anything Hargrove says. Indeed, it seems there are many inconsistencies between Hargrove’s book and what he has previously said which are chronicled at a website called RealJohnHargrove.com.
Before his recent appearance at Sea World Orlando’s Bands Brews and BBQ event, Larry The Cable Guy posted this to Twitter. Indeed, anytime a celebrity is announced to be playing at Sea World, a group of activists blow up their Twitter feed, which is why so many backed out last year. Getting hit on social media by activists seems to be a favorite pastime, which is why this did not seem like a good idea…
Sea World started answering questions directly on Twitter recently which has been just plain hard to watch. While there have been questions answered that help the public understand all Sea World does to care for it’s animals….
Unfortunately, that is not what people are talking about. As expected, there are a lot of activists trolling and blowing up Sea World’s newsfeed. Sadly, the responses to them are the ones everyone is talking about…
It gets worse…..
No matter where you stand on the Sea World controversy, one thing is clear: they need to keep it professional. This is a pivotal moment for Sea World and how they handle themselves will define them for years to come.
As a blogger, I have gotten my fair share of hate mail, spam messages and even death threats (seriously, I have)… at the end of the day, I keep my head held high and I move on. I am not representing thousands of employees or an entire organization, but I can tell you, there is no way I would have handled this the way Sea World has thus far. They need to get a grip on reality and fast. Your thoughts?
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