For the record, the most perfect park in the world for ages 2 to 12 is Legoland. That’s right Disney and Universal nerds – there is no better park on planet Earth for that age. I have several friends who live in Central Florida who forego buying passes to the big three (Disney, Universal and Sea World) because their kids prefer Legoland. The reason is simple, the park is built and designed exclusively for kids from 2 to 12.
Almost any other theme park on the planet will give that great line we have all heard a skillion times before, “something for the entire family!”. Which may be true, but that is assuming that everyone in your family likes to go on some type of ride or see some sort of show. Theme parks, while they may be great for some families, end up being a lot of work for many parents. After waiting in line for an five minute ride, even if it’s a roller coaster, many kids still have what seems to be limitless energy. There are maybe one or two playgrounds for kids in a theme park, but they are few and far between. A lot of parents don’t care about riding rides or seeing shows, but they want their children to be able to enjoy themselves and let loose.
A perfect example? Legoland Florida’s newest addition: World of Chima. Cartoon Network is the signature sponsor for the new land, which happens to be the number one ranked network for boys ages 2 to 14. Legends of Chima, which debuted on Cartoon Network in January 2013, is a cartoon about a mythical land that was one was in perfect balance and now finds itself out of alignment. The problem is Chi – the power source for all living things in Chima.
The story follows Laval, Prince of the Lion Tribe and Cragger the King of the Crocodile Tribe. These former best friends are now enemies who fight over Chi, the source of power in the land. The centerpiece attraction, Quest for Chi, features Lego versions of those characters in a splash battle ride where eight passenger rafts use a water cannon located on the exterior of the boat to syphon water up from the canal and spray show scenes and onlookers.
The raft does have seats, however, you don’t have to use them. The raft travels at a slow enough pace where you are allowed to stand or sit in order to fire the cannon – which requires the rider to hand crank. Another genius of why this particular style of ride works for Legoland is there is no height requirement. As long as the child can sit up in a seat unassisted, they can ride.
Along the perimeter of the ride path are water cannons that non-riders can use to spray guests on the rafts. This is why the attraction fits so well into their brand. From all angles, this ride is interactive. It even allows kids to stand up while riding – something extremely rare in the theme park world.
In addition to the splash battle ride, there is Cragger’s Swamp, a water play area for kids. Also there is a new 4D movie creatively titled: The Lego Chima Movie Experience that is exclusive to Legoland Parks and Discovery Centers that debuts alongside the new land as well. For more information on these new additions feel free to visit Florida.Legoland.com.
We are going to go into further detail in the future about the keys to Legoland’s success, but for now, what do you think? Is this new land something you or your kids would want to come out and see? Is it a smart move to pair up with Cartoon Network on such a new animated series? Leave your comments in the section below.
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