Dynamic Attractions Opens Full Attraction Design Service

Even if you have never heard of Dynamic Attractions, you are absolutely familiar with their rides. Think of the most unique and game changing ride that has debuted around the world in the last 10 years. No matter what ride just popped into your head, there is a strong chance Dynamic Attractions was responsible for the creation of that ride system.

SFX Coaster Dynamic Attractions

Due to confidentiality agreements and the way big players in the theme park industry works, Dynamic can’t publicly acknowledge the big attractions they played a key role in designing. This is not exclusive to Dynamic Attractions, as there are many companies who have their hands tied when it comes to their relationship with a particular Mouse or Boy Wizard. However, that’s another story for another time.

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In recent years, Dynamic Attractions has found themselves in an interesting predicament. Major players in the theme park business like Disney and Universal have their own creative teams to design attractions while Dynamic comes in and builds ride systems. That’s not the case overseas.  In markets like Asia, there are major players looking to spend big bucks on Chinese theme parks, but don’t have the creative departments to design an immersive attraction.

Dynamic Attractions

Put yourself in their shoes: if a developer wants to build multi-million dollar themed attractions, do you turn them away because you only build ride systems that they want to build an entire ride around or figure out a way to accommodate? For Dynamic Attractions, they decided to become a one-stop-shop for all your attraction needs. This is why their new division, Unlimited Attractions, just debuted in June 2016 in China.

“Unlimited Attractions turns a ride into an iconic attraction,” stated Dynamic Attractions President and Empire Industries CEO Guy Nelson. “The new service includes all of the components of a major attraction, including story concept, lighting, scenery, media, and special effects. By coordinating the development of the storytelling along with our highly sophisticated ride systems, attractions become more impactful.”

Dynamic Attractions

Joined by Cindy Emerick, VP of New Business Development, and Mike Haimson, VP of Technical Development, this new Unlimited Attractions division of the company merges the design of the ride system with the design of all the other storytelling elements that wrap around it.
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“If a ride could be described as a physical experience,” explained Dynamic’s VP Creative Development George Walker. “Then an attraction is an emotional experience. One that not only moves you physically through a space, but also takes you through an emotional story, crafting the scenery, lighting, media and special effects in a way that turns the ride into an attraction.”
Motion Theater

Last month the company opened its Attractions Development Center. The 40,000-square-foot facility in Orlando, Florida will house design teams, media developers, and test equipment for research and development. I can’t wait to see what these guys do next. Their work is incredible!

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Images Copyright: Dynamic Attractions and Theme Park University

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