In summer 2015, Orlando will be home to a new attraction called the Crayola Experience at the Florida Mall.
Even though it will be a first-of-its-kind attraction for Central Florida, the Crayola Experience has been in operation in Easton, Pennsylvania since 1996. However, it wasn’t until several years ago when the interactive attraction became a half-day experience and expanded its footprint in the building from 20,000 to 60,000 square feet.
Recently, I got the chance to sit down with Crayola’s General Manager Dan Aylward to talk about how this attraction has evolved in Pennsylvania and what changes are in store when it opens the second location in Orlando.
“Our mission at Crayola is to build creativity and keep it alive in their children,” said Aylward. “The Crayola Experience is just an extension of that mission. We are duplicating many of our attractions currently in Pennsylvania for the Orlando version including Melt and Mold where you can melt down crayons and mold then into unique shapes. Or Wrap It Up where you can make your own personalized crayon with a unique name and wrapper. Plus, we are going to be adding about three new attractions that will be completely unique to Orlando.”
New attractions can also come from new products being introduced from the Crayola product line. Aylward note that not everything translates well into an attraction, so the company works with product developers to pick two or three that they feel will translate into something that can be used for the Crayola Experience.”
Crayola will also be bringing over newer technology, such as allowing children to create their own coloring pages via iPads, as well as character meet and greets with the Crayola Crayon characters.
“We will be moving into the Florida Mall where Neiman Marcus used to be,” Aylward explained. “The first floor will be a mix of retail and ticketing while the second floor will be home to most of the attractions. We feel like most of our patrons will be locals. However, considering the Florida Mall draws in 26 million people a year and many are tourists, this seems like the perfect location for us. Plus we will have visibility to the Bee Line Expressway.”
Currently, the Crayola Experience is shooting for a June 2015 opening date. Theme Park University will be checking in with them again closer to opening! Make sure to follow TPU on Twitter by clicking here and Facebook by clicking this!