Cirque Du Soleil has been known for stunning theater shows since the theater troupe began performing out of Quebec in 1980. While you can always describe a Cirque show as spectacle, jaw dropping and breath taking, immersive wasn’t entirely accurate… until now.
JOYA is derived from a Spanish word, meaning jewel or pearl, which also alludes to a person or event of great value. This purpose-built theater is actually being constructed in the jungles of Mexico near Cancun.
Currently under construction and set to start previews on November 8, 2014, JOYA will only be accessed by walkways connected to a hotel in the Mexican jungle.
Once guests arrive at the box office, they will enter the theater through a long winding dock with several bars and lounges along the way.
The theater will be divided into five different seating sections with prices ranging from $65 to $225 per person. With only 600 seats, JOYA promises to be intimate and immersive for a Cirque Du Soleil show.
The difference between the sections is actually food and drink.The two cheaper seating sections include just a seat (or bar stool), while the middle price range includes champagne.
Meanwhile, the top two tiered seating levels include a specially prepared dinner. According to the Cirque Du Soleil website, “The premium dinner service will feature international gastronomy and the finest beverages – including champagne from Mercier, one of the world’s most renowned champagne producers, located in the Épernay region of northern France – incorporated into a theatrical prelude to JOYÀ.”
“This new creative collision of cuisine and immersive performances is tailor made for Cancun and Riviera Maya,” said Daniel Lamarre, President and CEO of Cirque du Soleil. “We reveled in the creative challenge of introducing something completely different in JOYÀ. Through the integration of premium food and beverage service into a Cirque du Soleil theatrical experience that draws on Mexico’s rich culture and heritage, JOYÀ will deliver an immersive, multisensory offering beyond anything that currently exists for residents and visitors of Mexico, or elsewhere in the world.”
JOYA will feature a total of 24 artists and promises, just like most other Cirque Du Soleil performances, to be a show for all ages.
“Drawing on Mexico’s history and heritage, JOYÀ tells the story of an alchemist and his granddaughter embarking on a transformative quest to uncover the secrets of life. Through their wonderfully disorienting journey they will discover a hidden gem in the mangrove, passing along the poetry of love and life to future generations.”
Personally, as a huge fan of immersive theater and Cirque Du Soleil, I am extremely excited to see what Cirque is cooking up for Mexico. This will be Cirque’s first attempt in immersive theater and from what I understand, another immersive show is already in development!