Here at Theme Park University, we get a lot of readers looking for advise on how to get started in themed entertainment and are searching for advise on how the industry ticks. Recently I got my hands on an advance copy of a new book that breaks down the Disney philosophy on running a business called “The Disney Way” and even got a chance to speak with the author.
The Disney Way captures the foundations on how the Walt Disney Company runs it’s day-to-day operations and breaks it down into easy to understand principals. Without question, Disney is one of the most admired companies in the world… but why? There is more to it than simply creating captivating movies, cartoons and attractions. At it’s core, Disney is driven by a set of ideals and philosophies that were started by Walt himself.
In our latest edition of Theme Park University Radio, you’ll hear a discussion about how the Disney company drives it’s business. We learn some stories about how Walt was a hands-on leader and we even dip into what qualities the next Disney CEO should have to drive the company into the next 100 years. Check it out by clicking on the links below. If you’d like to purchase The Disney Way, simply click on the Amazon link below!