Chinese Government Protects Disney Trademarks in Preparation for Shanghai Disneyland Opening

According to a recent study, 40 percent of Disney products sold in China in 2014 were either counterfeit or of poor quality. Disney has been fighting these copyright issues for years in overseas markets, specifically China.

Shanghai Disneyland

Until now, the government has turned a blind eye to companies who burn illegal copies of Disney DVDs or even sell unauthorized Disney merchandise and proclaim it is a legitimate Disney product.

Shanghai Disneyland

One of the many reasons Disney is looking to open up what looks like the most impressive Magic Kingdom yet in China is brand awareness. Many Chinese families don’t know that Shrek isn’t Warner Brothers or that Bugs Bunny and Mickey Mouse don’t exactly hang out in the same universe. Well, except that one time.

2015 D23 Expo

Chinese officials will carry out a one-year special task force that will crack down on unauthorized use of Disney copyrighted materials just in time for the Shanghai Disneyland opening. This will end in October 2016. Which begs the question: will the people making illegal DVDs go back to their old ways in November 2016? Also, why does Disney get this protection and not other companies? Food for thought.

2015 D23 Expo

Make sure to follow Theme Park University on Instagram on Twitter and like our Facebook page! Doing any online shopping? Click on any Amazon link on this page and it helps TPU pay the bills and costs you nothing extra!

This entry was posted in Disney and tagged , , . Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • Search Theme Park University

  • Categories

  • About Theme Park University

    TPU covers how attractions are designed, constructed, operated and maintained.

    In addition to theme parks, we cover anything in the world of themed entertainment from dinner shows to immersive theater, haunted attractions to miniature golf and much much more.

    Contact Us

  • Subscribe to Theme Park University Radio on iTunes

    TPU Radio

  • Support TPU on Amazon

    Doing any online shopping? Search Amazon using this link. It helps TPU pay the bills and costs you nothing extra.

  • Latest Tweets

    A performer at La Nouba in Disney Springs was critically injured. Any help is greatly appreciated!……

  • Subscribe to Blog via Email

    Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 122 other subscribers

  • Log in to comment

Powered by WordPress. Built on the Thematic Theme Framework.

The views and opinions of Theme Park University Staff are not associated with any themed entertainment company and are clearly our own. Please don't sue us.

%d bloggers like this: